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Your privacy is very important to us.

We respect your right to privacy and treat any personal information you give to us with care. This Privacy Policy explains how we collect, use, share, store or otherwise process the personal information we hold about you. We are committed to ensuring the personal information you provide is used for the purpose it was collected and is kept secure.

Your personal information allows us to provide the products and services you have asked for, as well as enabling us to improve those products and services by understanding your interests and preferences. By understanding what you like (and what you don’t) we are able to personalise your experience.

About Genesta Athenaeum LLP

In this Privacy Notice references to “we” or “us” or “The Athenaeum” are to Genesta Athenaeum LLP.

Genesta Athenaeum LLP operates an independent hotel, known as The Athenaeum Hotel & Residences.

In order to provide our services, we will collect and use personal information about individuals. We are the Controller of all personal information we process pursuant to this Policy and we are responsible for complying with data protection laws.

If you have any questions about how we collect, store or use your personal information, you may contact us using the details set out in the “Contact Us” section 8.

Our processing of your personal information

This Policy sets out the legal grounds enabling us to process your personal information.

Where you provide personal information to us about other individuals (for example, members of your family or your employees) we will also be data controller of and responsible for their personal information. You should refer them to this Policy before supplying us data on behalf of others.

What personal information will we collect?

When you engage with us, such as make a booking or view our website, we will collect information about you and that engagement.  This may include information such as:

Sometimes we need to collect personal information by law, or under the terms of the contract we have with you. If you fail to provide that information when we request it, we may not be able to perform the contract we have or are trying to enter into with you (for example to provide you with goods or services). In this case, we may have to cancel the product or service, but we will notify you if this is the case.

How will we collect your personal information?

We will collect information directly from you when you engage with us:

We will also collect information indirectly when you engage with us via:

We will combine any personal information about you that we receive from you, from other hotels in our group, and from third parties.

What sensitive personal information will we collect?

Sometimes we will request or receive your “sensitive personal information” in order to fulfil services you have requested.  This may include information such as:

What will we use your personal information for?

We will only collect, process and/or use the personal information where we are satisfied that we have an appropriate legal basis to do so. All personal information that we obtain about you will be used in accordance with current data protection law and this Privacy Policy. We, or third party data processors acting on our behalf, will process your personal information as follows:

What personal information will we collect?

If relevant, information regarding your helicopter landing requirements including; company, registration of aircraft, pilot’s name, Air Operator Certificate and insurance details.

How will we collect your personal information?

We will collect information directly from you:

As well as obtaining information directly from you, we will collect information from:

What will we use your personal information for?

There are a number of reasons we use your personal information and for each use we need to have a “legal ground” to do so.

We will rely on the following “legal grounds” when we process your “personal information”:

In each case we assess our need to use this personal information for these purposes against your rights to privacy to ensure we are protecting your rights.

When we use your “special categories of personal information”, we must have an additional “legal ground” and we will rely on the following legal grounds in these circumstances:

Who will we share your personal information with?

From time to time, we may share your personal information between our internal departments with The Athenaeum hotel as follows:

or with the following third parties for the purposes set out above:

If you would like further information regarding the disclosures of your personal information, please see the “Contact us” section below for our contact details.

What marketing activities do we carry out?

We have a legitimate interest to market to you.  We use your personal information to provide you with information about The Athenaeum hotel’s services or events which may be of interest to you as one of our past or prospective customers. These may include information about stays, events, promotions, offers, information about the hotel and the surrounding area

If you wish to opt out of marketing, you may do so by clicking on the “unsubscribe” link that appears in all emails or telling us when we talk to you.

Please note that, even if you opt out of receiving marketing messages, we may still send you service related communications where necessary.

How long do we keep personal information for?

We will only keep your personal information for the minimum periods required in order to fulfil the relevant purposes set out in this Privacy Policy.

We are also required to keep certain information in order to comply with our legal and regulatory obligations.

The exact time period will depend on your relationship with us and the type of personal information we hold. We may be required to retain the personal information for longer periods e.g. to establish, exercise or defend legal rights, such as responding to customer personal injury complaints.

If you would like further information regarding the periods for which your personal information will be stored, please contact us using the details set out in section 8.

Automated Processing

The Athenaeum carries out automated processing.

We will combine any personal information about you that we receive from you, from other hotels in our group, and from third-parties in order to create marketing profiles.

Marketing profiles include personal information such as information about services you have used, information about when you have visited our hotels in the past, demographic data and, where you have agreed, data from your social media profiles.

For example, we may analyse the personal information of people who have used our services in the past and then compare them with other people in our database. If we identify people in our database who have similar personal information, we may then target marketing to those people, for example by sending direct marketing emails. We may conduct the profiling and marketing automatically.

We conduct these automated decision-making and profiling activities for our legitimate interests in providing the services and ensuring they operate in a commercially suitable way which is tailored to your use and interests.

Your Rights

Under data protection law you have certain rights in relation to the personal information that we hold about you. You may exercise these rights at any time by contacting us using the details set out in section 8.

In some cases we may not be able to comply with your request (for example, where there is a conflict with our own obligations to comply with other legal or regulatory requirements). However, we will always respond to any request you make and if we can’t comply with your request, we will tell you why.

How we protect your information

We use a range of organisational and technical security measures to protect your information, including firewalls and access controls, which we review periodically. We also ensure that our employees receive appropriate data security training.

Contact Us

If you would like further information about any of the matters in this Privacy Policy or have any other questions about how we collect, store or use your personal information, you may contact our data protection adviser by using the contact details provided below:

Data Protection Enquiries

Genesta Athenaeum LLP

116 Piccadilly

London

W1J 7BJ

Updates to this Privacy Notice

We may need to make changes to this Privacy Policy periodically, for example, as the result of government regulation, new technologies, or other developments in data protection laws or privacy generally.

This Privacy Notice was last updated on: 05 December 2022.